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As some of you may know, I happen to be bullish on the art of Patrick Nagel. I've spent a considerable amount of time researching various aspects of the art market, its history and ancillary data related to the dynamics that influence the values of any given artist. The patterns and data concerning Nagel all -- without exception -- strongly suggest that Nagel will become the iconic name for latter day 20th century art, specifically the 1980s.
In my opinion, the only obstacle blocking Patrick Nagel's ascension into the pantheon of peers (think Cheret, Mucha, Toulose-Lautrec) has been the absence of a program and management skilled in the discipline of building and maintaining value. In my neck of the woods, we call that missing element brand strategy and it's how I've made my living for the past few decades.
A major focus of my discussion with Jennifer Dumas was my suggestions on how to develop and deploy a successful brand strategy such that Nagel's legacy is established and valued at appropriate levels by fans, collectors and other denizens of the art world.
I did not sign any "deal" with Jennifer. I asked -- and she granted me -- the authority to investigate options available to move this task forward.
There's an endless number of strategies to review and consider. Among the most basic is the fact that while everyone seems to love Nagel's work, an astoundingly small number of those admirers can actually identify the artist. We've all seen knockoffs and imitations, which indicate the popularity of Nagel's style.
My thesis is that because so few people know the name Patrick Nagel, and the true value of his work, most don't insist on owning work by the original artist who created it. Even Wikipedia's contribution is woefully lacking.
As such,I am considering the creation of a Patrick Nagel biography. A book. The only authoritative, comprehensive biography of the man, his work and all the anecdotal history that eventually contributed to his short but productive career.
I'd like to invite all of you to consider the notion of contributing to this project in whatever way you can. The book will require as many witnesses to Patrick Nagel's life as can be found. No story or person will be considered trivial. My thinking is that if we can crowd source the data collection for the book, we can cast a wider net and get contributions from more people than I'd be able to do alone.
I'm opening up this topic for discussion and your thoughts. At this point, I'm somewhat convinced this project is fundamental to the overall growth of the Nagel legacy.
Let me know your thoughts.